Society for Sustainable Development (SSD) was established in 2007 by a group of young activists and professionals working in different development sector organizations. There was a general feeling among the members of the group that development initiatives in country were neither rights based nor sustainable. Thus the development projects did not reflect the actual inspirations and requirements of the target communities and often failed to achieve the desired objectives. The group members were also concerned with the deteriorating human rights situation in the country. The lack of understanding and capacity among civil society organizations regarding requirements of rights based approach and sustainable development were also the motivating factors behind the formation of the group. The group was formed after lot of deliberations which were facilitated by Ms. Gul Alai Isamel and Mr. Aftab Ahmed Awan. Ms. Gulai Ismael is a well known young female human rights activist belonging to the backward and conservative province of Khyber Pakhtoonkwah. Later on Ms. Gul Alai was elected as the Chairperson of the Board of Directors of organization. The BoD comprises of activists from all parts of the country. The group aspired to developed rights based and sustainable models for development initiatives.
Society for Sustainable Development was formally registered in 2009. SSD is now a national NGO with Head office in Islamabad and small scale regional offices in Peshawar and Dera Ismael Khan in Khyber Pakhtoonkwah province and Dera Ghazi Khan and Chakwal in Punjab Province. It was decided that the Management team will be led by Mr. Aftab Ahmed Awan who is a development professional with more than 10 years experience in development sector. His area of expertise includes capacity building of civil society organizations in the area of RBA, Project Management, Advocacy and M&E. SSD is now fully staffed and technically equipped to carryout a range of interventions. SSD has highly qualified, trained, experienced and skilled staff to carryout its initiatives. The regional offices set up in collaboration with local organizations serve as the hub of local networks of CBOs working at the grass roots level with vulnerable and marginalized communities.
The regional focus of SSD has been on Khyber Pakhtoonkwah Province and South of Punjab Province because of the conservative social norms, patriarchal and tribal social structures and increasing religious extremism in those areas. SSD is committed to work for the uplift and development of disadvantaged, marginalized, vulnerable and disempowered communities as they have always been neglected by both the public and private sector. Advocacy for protection, respect and fulfilment of human rights and advocacy and capacity building for use of Rights Based Approach in all developmental initiatives are the strategic priority areas of SSD.
In a very short span of time SSD has established itself as one of the leading human rights organizations in the country. SSD enjoys the services of renowned experts of their fields in its staff and advisors panel. SSD has implemented programmes of institutional development, national capacity building, gender mainstreaming, advocacy and awareness on rights and developmental issues related to HIV and AIDS and Mainstreaming of HIV and AIDS in developmental initiatives grassroots in collaboration with IWW, PAIMAN, NATPOW, Community Support Concern, Punjab AIDS Consortium, NWFP AIDS Consortium, Pakistan Society and PAVHNA.
SSD is actively involved in advocacy for the protection, respect and fulfillment of the rights of the children and is member of networks like CRM (Child Rights Movement), NCCR (NGOs Coalition for Children’ Rights) and PRHN (Pakistan Reproductive Health network) working for the rights of the children in different parts of Pakistan. SSD has implemented various projects in last year including; capacity building project for civil society organizations in Chakwal District in collaboration with Social Welfare Department Punjab, advocacy and capacity building for the rights of the vulnerable and marginalized communities like Female Sex Workers FSWs and Men who Have Sex with Men in Peshawar and Lahore in collaboration with Punjab AIDS Consortium and NWFP AIDS Consortium, Raising Awareness for the Rights of Domestic Workers in Peshawar in collaboration with NCCR and development of advocacy strategies for Sexual and Reproductive Health and Rights Projects in collaboration with Interact Worldwide. Various national and international organizations have involved SSD in their developmental initiatives to provide technical support and trainings to their staff. SSD has carried out a number of research studies and surveys as well. Over the past one year SSD has been significantly contributing to the cause of protection of the rights of the children by working extensively for the capacity building of its partner NGOs with a view of providing an enduring national capacity building capability, and advocacy and communication platform, and a focal point for co-ordination and resource mobilization. SSD regularly highlights the violations of the rights of the children at national level and if possible provides referral services to link the victims to the redress mechanisms.
Aftab Ahmed AwanChief Executive Officer
Zid ul BadarDirector Operations
Zeeshan QamarManager MIS
Faisal ShuaibCoordinator KPK
SSD aims to comply with the Code of Good Practice for NGOs in responding to needs of the marginalized and disempowered communities in a sustainable way.SSD cherishes the following values:
- Development that is sustainable
- Empowerment and meaningful involvement of disadvantaged, vulnerable, marginalized and disempowered communities
- Gender equality
- Rights-based approaches
- Health, education and development for all
- Multi-sectoral partnership and collaboration;
- Good governance, transparency and accountability